You are passionate about investing, are charismatic, creative, tech savvy, and have deep knowledge of finance that you want to spread with the world. You are thinking about becoming a financial influencer but aren’t sure where to start. Here’s our rundown below.

  1. Build an Audience Base

Building a follower base is hard work. With so many accounts out there, keeping people engaged and informed takes consistency. Not only do you need to create a content calendar and cadence, but you need to search for like-minded individuals to follow daily that will hopefully follow you back. You might also need to boost your best posts to extend your reach. Check out your platforms advertising options for more information.

  1. Learn the Regulations

Finfluencers have much stricter rules to comply with than regular influencers. Investing and trading is highly regulated. Finfluencers are not registered investment representatives so are not able to recommend securities. Familiarize yourself with the regulations as well as the guidelines for your platforms. Check out our Xemoto posting guidelines for more information.

  1. Cater to Your Followers

Once you have some consistency in your posting, take a look at your analytics. Which posts have the highest engagement–reactions, comments, shares? This is content that your followers want to see more of. Which posts have the most views? This is the time and day your followers are most engaged on the platform. Giving your followers what they want, when they want, increases your overall engagement and therefore the quality of your posts.

  1. Have Fun

You will only succeed in becoming a Finfluencer if you like what you are doing and are having fun. Viewers want to be informed but above all they want to be entertained. You are fighting the scroll, up against millions of other posts. Your content needs to quickly catch and keep the attention of your viewers. So bring out your personality and have fun with it!

  1. Add Channels

If you are a TikTok star why not extend your reach and add your content to Instagram as well? Repurpose you content across channels. Many of our Finfluencers are signed up on multiple channels, broadening their reach and follower base.

  1. Sign-up on the Finfluencer Network

Once you have built your follower base, why not make some money off of it? Many companies will pay you to disseminate their information or talk about them for stock market awareness. Always do your due diligence on the company, create a relationship, negotiate and review your contract thoroughly.


By signing-up on the Xemoto Finfluencer investor communications network, you can get paid to post the latest news directly from a variety of issuers on a consistent basis. You have complete control over what you share with you followers and can accept or reject opportunities as they are presented to you without the need to re-negotiate your rate or the relationship each time. Check out our FAQs for more information.

For more information on becoming an influencer and tools for creators, check out the American Influencer Council.