Micro ‘finfluencers’ enjoy greater trust than those with ‘mega’ followings, says Xemoto
Type: Media Coverage | Source: IR Magazine
‘Micro-influencers – those with between 1,000 and 50,000 followers – tend to be somewhat better trusted than mega-influencers,’ Virginia Brailey, CEO of Xemoto, tells IR Magazine. ‘They have a smaller following and they aren’t just ‘pushing out’ information: there’s an opportunity for people in their community to talk to each other and ask questions of each other, so it just feels more like a natural community. That’s a much more trusted environment.’ read more…
Xemoto Media Appoints New Chief Executive Officer to Lead North American Business
Type: Media Coverage | Source: Yahoo! Finance
TORONTO, November 23, 2021–(BUSINESS WIRE)–Xemoto Media, a self-serve investor relations marketing platform, is pleased to announce the appointment of Virginia Brailey as its chief executive officer (CEO) to lead the growth of its North American business. The move comes at a critical time as the company continues to expand the reach of its platform to support small-cap publicly traded and pre-IPO companies across a multitude of sectors.
Brailey’s appointment is a significant milestone in Xemoto’s purpose-driven strategy to strengthen the investor relations marketing landscape. read more…